Try the "Surround Sound" Approach for More Effective Recruiting - 8 Tips
The recruiting world has changed dramatically in recent years. Once upon a time, HR pros would place a print ad in the local newspaper and wait to receive a stream of resumes. Now, in today's mobile, high-tech society, recruiters must use a variety of tactics - both online and offline - to attract and recruit talent.
"When recruiting new staff members, HR pros should use a combination of tactics to maximize their reach. In other words, it's no longer enough to just place an ad and wait passively for resumes to come in. Instead, employers should implement a 'surround sound' approach, using a variety of tools, techniques and delivery channels to attract qualified candidates," said Susannah Chance, Vice President of Human Resources at Leddy Group and Consultant with LeddyHR.
Susannah suggests the following tactics:
- Use online job boards. Today's job hunters use online job boards extensively, so place your job postings on big sites - such as Monster.com, CareerBuilder.com, etc. - on industry-specific job boards, and on local/regional job boards in your area.
- Promote via your company's online tools. Spotlight the job posting prominently on your company's website and via your organization's social media forums (e.g., LinkedIn, Facebook, Twitter.) Ask people in your network to share the opportunity with their contacts.
- Implement an employee referral program. Your employees are your best brand ambassadors, so incentivize your team members to help recruit. Offer referral bonuses for successful hires, which empowers your staff to take a pro-active role in the recruiting process.
- Utilize a staffing service. A staffing company like Leddy Group can do the legwork - such as recruiting and screening candidates - taking the burden off employers. Staffing services have databases of qualified candidates, plus they have the systems in place to promote job listings through multiple channels. Many companies find staffing services to be effective and efficient, saving them time, money and energy throughout the recruiting process. Having a staffing service do the recruiting and vetting allows employers to focus on evaluating - and selecting - the best candidates.
- Attend job fairs. "Job fairs can be a great place to find and recruit candidates, but ensure you're attending job fairs that target your primary audience. If you're recruiting for a senior level position, a job fair for recent college grads is a waste of your time," Susannah explained. "A huge benefit to job fairs is they allow you to meet candidates face-to-face, giving you a more rounded perspective than you'd get by just scanning resumes."
- Use your personal network. The word-of-mouth approach is effective because it works!! Let your friends/family/neighbors/vendors/contacts know that you're looking to hire and the basics about the position and job requirements. Networking - and getting referrals from people you know - can be a great way to build your team.
- Tap into your local and industry associations. Chambers of Commerce, industry associations and business groups can be a worthwhile investment (in terms of both time and money) because they provide valuable avenues for your recruitment and networking efforts. Attend business functions, conferences and other events to meet potential candidates and contacts who might be able to refer talented prospects. Additionally, place notices on these groups' job boards, newsletters and in their email blasts.
- Creative ideas. Don't limit yourself to just the "traditional" recruiting ideas. Think creatively to generate additional excitement, awareness and interest in your company and your open positions. Create large, eye-catching signage and place it prominently in front of your office building - especially effective if you're in a high traffic location. Hold open houses, allowing potential candidates to get a better feel for your company and culture. "Pay it forward" with other HR professionals in your industry by "resume sharing." Once you hire for an open position, share your best candidates' resumes with your HR partners who are recruiting - and ask them to return the favor when you're recruiting.
"It's most effective to implement a variety of different tactics simultaneously to maximize visibility and interest. Think of your efforts in terms of 'surround sound', as you reach your priority populations in multiple ways," Susannah explained. "And to make wiser recruiting decisions in the future, track where your candidates are coming from so you can evaluate which tactics are working best, and which are not as efficient and effective."
Leddy Group, established in 1994 and a division of Work Opportunities Unlimited, specializes in customized staffing and consulting services for administrative, accounting, and light industrial industries. Headquartered in Dover, NH, Leddy Group’s branches provide client companies in ME, NH, and VT with a full range of services that are geared towards enhancing productivity.
For more information, visit www.LeddyGroup.com. For tips, ideas, resources and the latest industry news, visit www.facebook.com/LeddyGroup or www.twitter.com/LeddyGroup.
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